sneaky z

jay-z has written a book. and in an act of pure marketing genius, he is slowly and cleverly releasing pages of text from the book in various ways.

-inside a leather gucci bomber jacket, printed on the lining and placed in the winter of their 5th ave flagship store, ny

-on the bottom of the pool at the delano hotel, miami

-underneath plates at the spotted pig restaurant, ny

clues have been posted through his facebook, twittter and website with prizes being offered to people who find them

i said it before, but i'll say it again

genius!